Consent in the Processing of Personal Data According to General Data Protection Regulation Regulation (GDPR)

For the purpose of providing you an individual and personalized service, BASF SE, Carl-Bosch-Str. 38, 67056 Ludwigshafen, Germany and [BASF] (hereinafter “BASF”) analyses your usage of the website [agrar.basf.de] and creates a profile based on your user account. Depending on the services you subscribe to within the section “My Services” and on the specifications you entered in the respective application form, BASF therefore processes as a controller your following personal data:

• salutation and title

• first and last name

• city / zip code

• email address or fax number

• newsletter topic

• communication channel (email, fax)

• occupation

• cultivated Crop(s)

• company name

• street / street number

• product usage proof

• date of birth*

• fax / mobile / phone number

• farm size

• agricultural area per crop

Furthermore, BASF SE and [BASF], analyses your interests on the section “My Services” you subscribed to in order to offer personalized information on products and solutions. BASF therefore creates an UserID and processes and combines the above mentioned personal data with the following information:

• service overview interactions with buttons: subscribe, edit, unsubscribe, learn more

• service registration, number of completed subscriptions and deregistrations

• account deletion requests

• visits, page views, downloads, traffic sources, average time of the of the website visit

• interactions: clicks on teasers and buttons, activations of features, scroll depth on pages

The processing is executed by BASF SE, Carl-Bosch-Str. 38, 67056 Ludwigshafen, Germany and [BASF], which receives your aforementioned personal data. Your data may also be transferred, processed and used for this purpose within and between BASF Group companies, including BASF Group companies abroad. A list of BASF sites and companies can be found here: https://www.basf.com/global/en/who-we-are/organization/locations.html.

Your consent is freely given and may be withdrawn at any time. In order to withdraw your consent, you can simply delete your account under the following link Delete Account. The withdrawal of consent does not affect the lawfulness of the processing based on consent before its withdrawal. The withdrawal of consent leads to the deletion of you user account.

By activating the checkbox, you agree with the aforementioned processing.

The complete privacy policy can be found here.